“A brand is a living entity enriched or undermined cumulatively over time as the product of a thousand small gestures.” - Michael Eisner, Tidigare CEO of Disney
“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos, Grundare av Amazon
“A brand is a person's gut feeling about a product, service, or organization. Your brand isn’t what you say it is. It’s what they say it is.” - Marty Neumeier, Varumärkesexpert och författare
”Brand is just a perception, and perception will match reality over time.”
- Elon Musk, Grundare av Tesla
”A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
- Seth Godin, Författare och expert inom marknadsföring
”Your brand is the single most important investment you can make in your business.” - Steve Forbes, Chefredaktör för Business Magazine Forbes